Waterstone Mortgage

social media

This project focused on bringing the Waterstone Mortgage brand to life on social media in fresh, engaging ways. Working closely with the marketing team, I contributed to the planning and execution of monthly campaigns, stories, and reels designed to connect with both field and corporate audiences.

While the work was a team effort, all graphics and reels shown here were created by me, developed within Waterstone’s established brand guidelines. We found creative ways to keep content playful and interactive, using formats like “Guess the Mortgage Term” games, search bar–style graphics, and bright, scroll-stopping visuals.

Waterstone Mortgage Corporation corporate social media campaign posts.

Waterstone Mortgage Corporation field social media campaign posts.

Waterstone Mortgage's carousel social media graphics

Our strategy helped increase engagement and grow the follower base, reinforcing the brand’s presence online and showing how thoughtful, on-brand design can make a real impact. This project was a great example of how collaboration and consistency can elevate social media and build stronger connections with a brand’s audience.