Gabby Gast Co.
visual brand identity
Gabby Gast Co. is a life coaching business that empowers women to create organized, purposeful lives while going after their dreams. Gabby brings her own experiences and challenges into her work, offering thoughtful guidance to help women set goals, navigate obstacles, and find balance.
To reflect her mission, I designed a visual brand identity that feels warm, intentional, and full of heart. The circular logo represents life’s natural cycles and the growth that comes with them. I also created a secondary version of the logo without the circular badge to keep things flexible across different uses.
Additional materials include visual brand guidelines, stationery, business cards, pocket folders, and social media assets like Instagram posts, carousels, and story graphics—all designed to support Gabby’s vision and give her a consistent, meaningful presence. One of my favorite touches is the set of custom patterns inspired by beaded curtains, which symbolize openness, peace, and perseverance. Every element in the brand was thoughtfully designed to reflect the care Gabby brings to her coaching and the women she serves.
