Caffè Fiore
visual brand identity
Caffè Fiore is a passion project that imagines a romantic Italian coffee bar experience. Though envisioned as a U.S.-based location, the brand was designed to transport guests to the Italian coast with every visit. It captures the feeling of waking up in Italy, with the scent of espresso and flowers in the air.
I wanted the brand to feel luxurious and feminine, with a soft color palette and thoughtful design details throughout. The primary logo features a custom rose-shaped latte art icon paired with Cobaissi, a serif typeface chosen for its romantic elegance. Gotham was introduced as the secondary typeface to create visual balance, offering a clean, modern contrast to the ornate serif.
The full branding suite includes a vertical secondary logo, an emblem inspired by the architectural arches of Italy, a monogram featuring the rose and the initials C and F, and a simple icon using only the rose icon.
The color palette—Coastal Blue, Petal Pink, Pistachio Green, and Sandy Tan—was inspired by Mediterranean landscapes, floral tones, and beachside hues. Vintage floral patterns appear throughout the system, adding a sense of nostalgia and reinforcing the name Fiore, which means “flower” in Italian.
Brand applications I designed for Caffè Fiore include pastry wraps, to-go cups and holders, espresso bags, custom plates, menus, sun chairs, and a storefront, all created to immerse customers in a rich, cohesive café experience. This passion project allowed me to explore the intersection of beauty, culture, and intentional brand storytelling, celebrating two of my favorite things: coffee and design.
